The consultant´s journey

Bringing Theory to Practice - By books, articles, research and lectures

Category: Marketing (page 1 of 2)

One Customer Becomes Two / En kund blir två

Now, when 2018 is about to begin, Wolters Kluwer will be divided in two and the glorious old trademark Norstedts Juridik will reappear once more  (text in Swedish follows further below). Update January 6, 2018: New website for Norstedts Juridik, see further below. Established in the middle of the 19th century Norstedts Juridik was established […]

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Newsletter 9 on Corporate Economy News

The last newsletter for 2017 is out and the first year is completed for my new channel. It’s fully packed: Local Promotion in Workshop with Gecko Do It  |  Sale of Impaired Assets  |  Work in Progress  |  Presentation at Rotary  |  Chronicle for Wolters Kluwer  |  BankID CEO at Rotary  |  PwC on Limited Interest […]

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Local Promotion / Lokal marknadsföring i workshop med Gecko Do It

Gecko Do It invited a small and exclusive group to a useful workshop about local promotion (text in Swedish follows further below). The workshop was held December 7, 2017 at the office of Gecko Do It, on Sukhumvit soi 13 in Bangkok. We got 3 hours of freely shared knowledge and practical tips about what […]

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Presentation at Rotary / Presentation hos Rotary

When Rotary Stockholm City Network met at October 13, 2017 I got to present myself and my operation (text in Swedish follows further below). It was a great opportunity, since this network consists of seven Stockholm Rotary Clubs and attracts a lot of participants at every meeting. The main attraction was Mr. Johan Holmsäter, who delivered […]

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Rotary Member / Medlem i Rotary

EN: I’ve been to a number of Rotary events and now I’m a proud member of the organisation (text in Swedish follows further below)! It all began when The Swedish Federation of Business Owners (Företagarna), where I’m a member, invited Stockholm members to participate in a meeting with Rotary Stockholm City Business Network on November 11, 2016. […]

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Member of Thai-Swedish Chamber of Commerce

I’ve been accepted as new (proud) member of Thai-Swedish Chamber of Commerce (TSCC) in Bangkok. Among the members are both smaller companies as well in Sweden well known larger companies such as Husqvarna, Alva Laval, Astra Zeneca, Bangkok Bank, Ericsson, SAAB, SEB, Tetra Pak and Volvo Car. Honorary member is the Embassy of Sweden. I quote from […]

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Member of Swedes Worldwide

I recently became member of the Swedish association Swedes Worldwide. The association caught my interest when their Secretary General Ms. Karin Ehnbom-Palmquist talked at networking event arranged by Thai-Swedish Chamber of Commerce (TSCC) in Bangkok on January 12, 2017. I quote their own description from their website. Swedes Worldwide is a non-profit, independent organization that, […]

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Newsletters for RedovisningsHuset Nov 2016 – Jun 2017

Each month I write a newsletter for RedovisningsHuset i Södertälje AB, based on news articles I also write for them on their Web site on a regular basis. You can find the editions at their News letter archive. Below follows a short resume in Swedish, then English summaries. SW: Saknar ditt företag nyhetsbrev? Nyhetsbrev är kraftfulla […]

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New Edition of Economy News / Nytt utskick av ekonominyheter

Today I distributed my latest newsletter. It’s content is about ”Impairment of Municipal Assets  |  New Accounting Standard for Housing Associations  |  Limited Interest Deductions for Companies  |  Packaging of Real Estates to an End?  | Upcoming Lectures for Wolters Kluwer  |  New Agreement with Accountor on Lectures  |  Technical Updates Enhances the Blog”. But you […]

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Weeks in Stockholm

Finally getting on with the blog again, after way too long absence. I blame my silence on a huge amount of activities, not a lack of them. Sadly Stockholm got most of the international attention last month due to a terrorist attack, but the fact remains that this city has a lot to offer. That’s […]

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